Business Insider -
29 Mar 2017 17:00

YouTube GroupM, the world's biggest ad-buying company, is partnering with a video analytics firmto offera tool that helps advertisers buy "brand-safe" ads on YouTube. The launch comes in the wake of dozens of global brands pulling their spending from YouTube and Google after finding their ads appeared next to objectionable content on the video platform orwebsites the online ad giantmonetizes through its ad technology. WPP-owned GroupM announced Wednesday it is forming a partnership with OpenSlat...
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